I'm a data-driven designer who enjoys

for B2B/C SaaS platforms.

turning complexity into simplicity

I'm a data-driven designer who enjoys

for B2B/C SaaS platforms.

turning complexity into simplicity

nana bin | senior ux designer

CSMP

Customer Request Tracking

B2B

SaaS

Customer-facing

Web responsive

Compliance-driven

Led the 0-1 design of customer portal to transform 95% of manual processes into a streamlined workflow, enable efficient alignment, and accelerate operations.

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COMET

Contract Management

COMET

Contract Management

B2B

SaaS

Enterprise

Web

Data-driven

Led the redesign of a healthcare supply chain contract management to optimize the end-to-end process, reducing task completion time by 40% and improving cost savings and productivity for both users and the business.

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Research Database

Search Filter

Research Database

Search Filter

B2C

B2B

SaaS

Customer-facing

Web responsive

Improved the research database search filter for mobile, optimized users' search for better product discoverability, and increased engagement and retention.

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Nurse Training Course

Mobile Feature

Nurse Training Course

Mobile Feature

B2C

SaaS

Mobile native

Visual design

User-centric solution

Designed nurse training courses to simplify onboarding, improve completion, and increase engagement, leading to a 15% increase in account activation.

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“
Kind words from my teams
“Nana is a joy to work with. She has an incredible eye for design, usability and user driven workflows. Nana is not afraid to speak up, and always had valuable feedback aimed at making her products better. She was somebody that you can throw at a complex problem (or product), knowing that she would make it better than it was. Nana would be a valuable UX resource for any company looking to improve their user facing products."

— Director of User Experience Design at Premier Inc.
“
Kind words from my teams
“Nana and I worked on a very complex, data-driven web application. She is very knowledgeable of UX design principles and understands the value of user-centric solutions. Nana has the ability to create compelling yet simple designs, making the most data-rich UIs simple for users to understand and navigate. She can breakdown workflow dynamics and translate the tasks into logical, actionable activities. But perhaps Nana’s greatest strength is her curiosity! Through disciplined, focused research with users and SMEs, she seems to always find a way to simplify the visual expression of the use case by ask “just one more question.”

— Principle UX Designer at Premier Inc
“
Kind words from my teams
“Nana is good at looking at things with a new point of view that leads to improvements to any project. Nana asks questions that get everyone to a better solution. Her curiosity, and how she approached these challenges, was fascinating to watch and I learned new ways to approach projects.
Nana was able to synthesize feedback and create designs and interfaces that will be part of the foundation for EBSCO’s digital experience for years to come.”

— Vice President of Digital Experience and Design at EBSCO Information Service
“
Kind words from my teams
“Nana Bin is a talented designer whose attention to detail is unmatched. As a highly experienced UX solution solver, she excelled at presenting thoughtful research behind her designs. Additionally, in the visual design space, she’s always been able to balance working within a defined brand and introducing unique and creative results.”

— UX Design Manager at EBSCO Information Service